Thursday, July 24, 2008

OFA Short Course Was Incredible

OFA Short Course was again beyond anything we could have expected. Hort Couture® was one of the busiest booths at the show and we more than doubled our customer count on brochures from last year. The Sunny Succulent™ Sampler boxes at the registration drew many visitors to our booth.

Our new Culinary Couture™ program was very popular. We had many growers and retailers interested in the concept. This is a whole new way to look at selling herbs and vegetables that is really exciting! The eco-friendly packaging looks great as well. This should be available in most major markets next Spring.

The new Taste of Thailand™ Caladium Collection was also of great interest. Barry Yinger was with us to explain the program in more detail and the new varieties are really beautiful. These new Caladiums are perfect for mixed containers and are unlike anything ever seen in the market.
The new header for The Fashion Plate™ box was also a big hit. Also, the new “Dressed for Success” Paper Doll dresses for Lady Couture were the source of many photos. This allows the retailer to create wonderful endcap displays with our silhouettes for dramatic merchandising.
New plants in the booth such as Vinca ‘Angel Tutu’, Cordyline ‘Mocha Latte’ and Salvia ‘La Crema’ were among the best new plants in the entire show. The Chris Baker Signature™ Coleus varieties are really nice and many of the growers will pick them up for 2009. We are quickly becoming a company with a great arsenal of proprietary plants for our high fashion brand.
Check out our website at, or contact me at Please call 866-955-HORT or 304.890.6565 to discuss HORT COUTURE® anytime!

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